From Engineering to Design
Started career in engineering, building front-end experiences and developing a strong foundation in technical systems and implementation.
Oct 2006
Jun 2013
Product Design Agency
Worked at a design agency delivering end-to-end B2B and B2C web and product design solutions for clients across multiple industries, focusing on usability, responsive design, and scalable UI systems.
Nov 2016
Marketplace Design at Scale
Designed large-scale marketplace and logistics experiences for the world’s largest trading platform for heavy equipment, improving operational efficiency and supporting high-volume global transactions.
May 2018
Recognized for Design Excellence
Received a company-wide award for product design excellence at RB Global.
May 2022
Scaling Prime Engagement
Built customer-facing and internal tools across Prime Worldwide at Amazon, focusing on acquisition, engagement, and retention through personalized journeys and lifecycle experiences.
Aug 2024
Driving Subscription Growth
Joined the Subscribe & Save org at Amazon to design seller and customer experiences focused on subscription growth, lifecycle optimization, and AI-assisted insights.
What Teams Say About Me
Amir’s strong sense of ownership is evident in the way he approaches every project. He takes full responsibility for the design process from start to finish, ensuring that every detail is thoughtfully considered and executed to the highest standard. He collaborates effectively with cross-functional teams and consistently delivers products that exceed expectations.
Kristy W.UX Design Manager at Amazon
I worked with Amir for a couple of months, as he helped my team define the customer journey and create mocks for our proposed EU Prime Rewards program, and I’d be eager to partner with him again. Amir went above and beyond, he is a true thought leader in the rewards space, and provided helpful inputs throughout the program.
Zac L.Principal Product Manager at Amazon
Amir has been our superstar POC. His strengths that stood out during our interactions would be customer obsession, dive deep & ownership. During the project, Amir set up meetings to get a deep understanding of the tool & its expected use. He worked with the lead front end engineer & put together great user workflows for each of the projects we’ve collaborated on.
Abhinav G.Software Development Manager at Amazon
Amir is someone who has a strong eye in design. When working on projects with him, he always asks the right questions at the right time. He is quickly able to identify how to simplify and create the best experience for customers. When there are disagreements, he is able to back his design decisions and advocate from the customers’ perspective.
Danny D.Product Manager at Amazon
Featured Case Studies
Prime Gamification
Engagement journeys for Amazon Prime benefits
Impact:
+10% Multi-benefit usage
+15% Challenge completion
Prime Rewards
Reward-driven shopping experiences for Prime
Impact:
+15% Everyday Essentials purchase frequency
Prime Internal Tool
Guided customer support experience
Impact:
3-month reduction in agent onboarding time
Seller Central
Subscribe & Save growth and optimization
Impact:
+22% Seller-funded discounts
+14% Subscription revenue
Checkout and Transportation
Delivery experience for equipment and parcels
Impact:
40% Reduction in customer care calls
+25% Shipping deliveries
